Our Ambassadors

Jessica Madsen

“I believe it is very important that cities incorporate sustainability initiatives to not only empower people to decrease their ecological footprints, but educate each other on the ways and benefits of using less, becoming aware of what lies outside the city ‘bubble’ and looking after each other.”

My name is Jess, and I’m an avid adventurer, scientist and entrepreneur, but more importantly, one of your new NSW Young Sustainability Ambassadors!

I have a wide breadth of experience in the fields of agriculture and sustainability, having travelled and worked professionally in both fields across two Australian states and three continents worldwide.

My passions began living in Sao Paulo, Brazil, as part of a Rotary youth exchange in 2010-2011. It was here, living in a city with a population the size of Australia (both twenty million at that time), that I really became intrigued as to how cities function daily, but more specifically, how they address the sustainable production and consumption of food.

In 2015, living and working in South Australia, after truly realising the disconnect between consumers and where their food comes from, I founded the blog Seeds of Sustainability and Instagram @seedsofsustainability.

These platforms provided me with a way to use my farming and sustainability adventures to inform followers on a range of topics, from growing different crops, to pollution issues, global resource management, exciting sustainability innovations and other environmental issues.

What started out as a hobby, quickly evolved into a great networking tool and educational resource, allowing me to visit events like the Canadian Greenhouse conference, Harvard University HubWeek, Hawaii Farmers Union meetings, Woodland Field days (California), plus places like Google HQ, Monsanto Hawaii, United Nations HQ (New York), Universal Seed Company (Oregon) and NASA Ames, in addition to countless farms around the US, Guatemala and Mexico.

With rapidly increasing global urbanisation, I believe it is very important that cities incorporate sustainability initiatives to not only empower people to decrease their ecological footprints, but educate each other on the ways and benefits of using less, becoming aware of what lies outside the city ‘bubble’ and looking after each other.

Currently, I’m working on an initiative to rescue a common but harmful waste product from landfill and am very honoured to be part of this new program.

See you out there!